What Is A Good Gross Profit Margin For A Small Business

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Gross margin is one way to report the profit of a business. Gross margin is the profit realized after subtracting the cost of goods sold. Profitability comparisons using gross margin are more useful when using companies in the same type of business, as profit margins vary from industry to industry.

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Calculating gross margin for an existing business – Start by looking at historical data over a business quarter or year and identifying your company’s total revenue for this period and the costs of goods sold (raw materials and labor).

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Managing gross margin helps a firm avoid problems with prices that are too low and direct costs that are too high, and hence problems with breakeven and profit.

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Profit. best used to determine the margin on an entire business or division, rather than single sales calculations. Another tool entrepreneurs can use to evaluate the success of their sales efforts.

Net profit margin is defined as a percentage of revenue. For a high volume, high competition business a profit margin of 4% may be good. While for a business that is niche and/or requires a long-term investment before generating returns, margins as high as 55% are not unusual. In summary it really depends on the industry and business environment.

NYU has put together some other data that include good profit margin numbers in small business industries like computer services ( 25.42%), healthcare products (57.45%) and online retail at 43.76%. Some of the small businesses that you would expect to do well like a unique gift shop understand the importance of specialization.

Gross Profit Margin Calculator | Bankrate.com – Calculate the gross profit margin needed to run your business.. may play into pricing decisions, a gross profit margin is a good starting point for product pricing.